Everyone, even agency owners, makes mistakes now and then. However, the issue becomes more serious when the core of those mistakes (especially if they are repeated) is the agency’s overarching business development strategy. If that is flawed, then the business is at risk.
One of these common biz dev issues is what I call the “feast or famine” mentality. You recognize the cycle. You hunt down as much new business as you can find, then get so busy servicing clients that you stop chasing new business. All resources go to urgent matters like hitting deadlines, and meanwhile, blog posts don’t get written and your monthly newsletter becomes a quarterly one.
That can cost you a great deal…but it’s also 100% fixable. Hubspot asked me to write a series on new business challenges for agencies and the first piece covers this particular flaw in most agencies’ systems. As always, I’d love to hear your thoughts on the topic.
If you really want to dig into building a sustainable new business program for your agency — consider our online, on-demand course Agency New Business Blueprint.