The Key to Cultivating Digital Talent Is a Great Digital Teacher
So you’ve just hired a recent college graduate to handle your agency’s social media accounts. Congrats. Your Twitter account might get a few more followers, but you want more than that, right? The truth is that it takes more than [...]
How to Make Metrics Relevant for Creative Teams
As a marketing executive, you understand that metrics matter. When your creative teams work together on metric-oriented goals, you can serve your clients better, reduce mistakes and miscues, and maximize every dollar spent. Unfortunately, while you may love metrics, odds [...]
Get Your Clients to Sing Your Praises
In the Flight of the Conchords song “Carol Brown,” Jemaine’s attempt to serenade a love interest is thwarted by a choir of his ex-girlfriends. As Jemaine sings his own praises as a would-be lover, the choir sings Jemaine’s many faults: [...]
EOS Model: Why Your Agency Needs a Visionary and an Integrator with Mark Winters
Most agency owners are visionaries – able to see the future and come up with idea after idea to keep their agency on top of things. But most agency owners struggle to move those ideas forward on their own. They [...]
Marketers: Take Digital Out of Your Vocabulary
“Going digital” isn’t a passing trend. Companies are learning — and proving — that building a flexible, integrated agency with a digital emphasis is essential. And that lesson is still being learned the hard way, even at the world’s most prestigious [...]
Small business advice: Surviving Spiking Health Insurance Costs
Small business owners have a lot to consider when it comes to employee benefits. Health insurance costs have been rising steadily, and with the implementation of the Affordable Care Act, many small firms may see a further increase in their premiums. [...]
Attention CEOs: Accomplish more by doing less
Most CEOs are doers. They’ve built their businesses from the ground up and revel in the satisfaction their successes bring. But they can’t do everything themselves, and that’s OK. So, what should these doers actually do? When do CEOs delegate, [...]
A Solution To The Agency Talent Dilemma
In a recent article in The Wall Street Journal, 4As President and CEO Nancy Hill commented on the talent crisis in the agency world that Unilever’s Keith Weed mentioned at Cannes Lions. Hill argued that top talent can’t afford to work [...]
How to Intentionally Build Your Company Culture (Rather Than Leave It to Chance)
Culture is like a hairstyle: Everyone has one, even if they’re bald. You can either pursue a style that accurately reflects your personality, or you can pretend it doesn’t matter and end up looking like Edward Scissorhands. If you haven’t been [...]
What Makes an Effective Leader
Organizations that don’t have a set of guiding principles find themselves struggling to be consistent and to always be moving towards their bigger picture goals. A lack of defined expectations also makes it difficult for your team to understand what [...]
