Why Fickle Clients Are More Profitable In the Long Run
Everyone wants to be the quarterback — the agency that signs a client and is ushered right into the C-suite to serve as the backbone of the client’s marketing strategy. Your agency loves clients like these because they value the same [...]
Risking Business: Agencies That Are ‘Pushy’
Since the clock struck midnight on Jan. 1, I’ve seen a lot of articles trying to predict the future of agencies. And I’ve uncovered a common theme: Agencies need to be better this year. They need to be faster, smarter, [...]
Looking For a Job? Ditch the Resume Tips and Open a Marketing Book
For many unemployed young people, the job hunt is a dismal pursuit. Books about resume writing state the importance of “standing out,” but it’s hard to showcase your achievements when everyone around you has comparable triumphs. Even that stellar academic history [...]
How to Nurture Relationships & Build Your Network with David Fisher
“I hate networking.” I can almost hear the collective moan from agency owners when the subject of networking comes up. Most of us think it’s either a waste of time or it makes us feel uncomfortable, like used car [...]
How to Run an Ad Agency
Working at an agency means you get to hang out with smart, creative people all day long. It also means you’re dealing with a lot of strong personalities — imaginative, outspoken, and sometimes a bit too confident. When you step [...]
Sharing Data: Why It’s Crucial To A Successful Agency Partnership
You wouldn’t visit a tailor and request a custom-made suit without providing measurements, would you? So why would you approach an agency in search of better lead generation without sharing data? In short, you wouldn’t. Yet this happens all the [...]
Awards Are More Than Fancy Paperweights — They’re Good for Your Agency
Everyone eagerly awaits Hollywood’s most glamorous red carpet moments. They want to see who the lucky dates are, who gets too tipsy, and who takes home a gold statue. But why should Hollywood have all the fun? Creative agencies deserve recognition [...]
Sales Prospecting: How to Talk to Prospects & Win their Business with Robin Boehler
Prospects. Ever thought about dating them? Sounds odd I know but my podcast guest Robin Boehler has developed a matchmaking skill between clients and agencies that is bar none. Robin is the co-founder of Mercer Island Group, a boutique marketing [...]
Marketers, There Isn’t an Algorithm to Finding The Perfect Agency
From Match.com and OkCupid to Hinge and Tinder, online and mobile applications are taking the dating world by storm, however, the algorithm-driven processes used by these sites don’t work for finding agency relationships. Data-centric tools such as Sortlist claim to [...]
Ready to Retire From Your Business? Avoid These 4 Mistakes
You’ve poured a lot of time and effort into building your business and watching it grow. In fact, you’ve probably built a contingency plan to troubleshoot any emergency that’s thrown your way, but what you may not have thought about [...]