Can’t Find Time for Creativity? Here’s What to Do.
How long someone works doesn’t determine performance or success. Rather, focusing on this metric will cause the quality of work to decrease. Marketing professionals need to take time to think, create, and ideate, and their work will be better for it.
In this piece I recently contributed to Mediapost.com, I discuss how can individuals focus on outcomes and make space for creativity.
For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups