A potential client asks you to describe your agency. How do you communicate your compelling value proposition to the client and differentiate your agency from others? Quick – what makes you stand out in the agency crowd? Do you find yourself using words like full service, strategic, creative? Or maybe you say, “We partner with [...]
What are business processes and systems? Most business owners flinch at these words but the truth is that your agency cannot grow/scale without both. Processes and systems actually increase the ability to be creative by freeing your team from re-inventing the wheel every time they’re trying to get something done. That’s exactly what my podcast [...]
There’s no topic that is not more top of mind for an agency owner than growing your agency so it is stronger, more profitable and more sustainable. In a recent podcast with Trent Dyrsmid, we talked scaling your agency and managing business growth. Trent built, scaled and sold an agency and I wanted him to [...]
As an agency owner, you know that if you're not ready to evolve your agency with business building strategies, you'd better get ready to retire. The agency business is undergoing an incredible metamorphosis and most agency owners are running at full speed to keep up. That's where my conversation with Jason Falls, Senior Vice-President, Digital Strategy at Elasticity and author of [...]
One of the biggest issues that agency owners and other key staff that are charged with agency new business face is getting on the radar screen of their prospects. This is where a small business marketing technique could come in handy. Read on for more. Even when you have the experience, knowledge and chops to help a prospect move [...]
Business trends including changes in salaries and benefits can make or break an agency’s profitability from one year to the next. That’s why we conduct a comprehensive annual salary and benefits survey and we’ve just wrapped up our 2015 edition (you can buy the 40-page final report here). The results are quite insightful. First [...]
One of the first lessons that I learned as a Dad is that while my words mattered, my actions trumped those words every time. My daughter watched every choice, every action and inaction, every moment – and whether I liked it or not, mimicked me. The realization that I was a constant learning lab actually [...]
Here’s the ad agency structure kernel of truth you’ve been denying for too long. You can’t own/run a successful, scaleable agency and still be in the weeds of client work. You just can’t do it. I work with 200+ agencies a year and whether they’re small (1-15 people) or large independently owned agencies (100+ people) [...]
Drew’s Note: I’m pleased to bring you this guest post. Meet another thought leader who shares his insights via the blogosphere. So without further ado…Chris Wilson. Enjoy! Implementing the proper business growth strategies is tough when you are spending a large portion of your time still working in the day-to-day operations of your agency. If you [...]
One of the most common struggles I hear from agency owners is that they're struggling with managing their millennial employees. For a bit of levity, I often share this video.[youtube]https://youtu.be/Sz0o9clVQu8And in case you're a millennial reading this -- here's the response about working with "older" employers.[youtube]https://youtu.be/C1a6M3dBNwc
