As agency owners, the topic of new business prospecting is one that’s always on your mind. How do you do it in a way that’s different from every other agency out there? Is there a better way? Can you truly differentiate yourself? Who is your right fit client? The value in finding the right prospects [...]
Starting an agency is easy. Growing and scaling your business is anything but. There are lots of obstacles and landmines, not to mention just trying to run the agency, which can get in the way. My podcast guest Karl Sakas and I chatted about those obstacles and how to move around them. Some of [...]
There’s no topic that is not more top of mind for an agency owner than growing your agency so it is stronger, more profitable and more sustainable. In a recent podcast with Trent Dyrsmid, we talked scaling your agency and managing business growth. Trent built, scaled and sold an agency and I wanted him to [...]
I recently recorded a podcast about the value and process of smart goal planning for your agency. I know you’re crazy busy with the day to day. I get that you never have more than 10 minutes uninterrupted. Which is why you absolutely MUST carve out time to put together a plan for where you [...]
If you’ve been in the agency business for any length of time you know that nothing is static in our world. But I’m not sure I’ve ever seen a constant state of change like our industry is in now. Many of these evolutionary changes in our business surround digital media buying, programmatic buying, and real-time [...]
Podcasting seems like the “it” thing lately. On top of that, podcasting for profit is growing rapidly on its own, and can be done without appearing too ad-heavy and spammy. It’s a great weapon to have in your arsenal and you might have thought about giving it a go but stopped short wondering, “Where do I start?” [...]
Never had a mentor? Not sure where to start or how to structure a successful mentoring relationship with your employees? In my podcast conversation with Mitch Matthews, he helps us to understand what great mentoring looks like. Mitch will show you how to mentor your employees with a wide variety of tools and specific solutions [...]
For most of us, we could use some intellectual property advice as legal issues are just not our strong suit. Our brains just aren’t wired to work that way. Whether it’s clients, freelancers or employees – we want to believe the best of people. But it’s important that we understand the legal risks we face [...]
Every fifth podcast — I’m doing a solocast. That’s just you and me, having a conversation about a topic that I know is on the minds of agency owners. For this solocast — we’re going to dig into a topic that I probably dive into every single week with agency owners — some good old [...]
I know and work with a lot of agency owners who do incredible work for their clients but very few of them are willing to guarantee that work with predictive marketing and write their clients a refund check if it doesn’t deliver the results. Are you willing to guarantee your work? To make that kind [...]
