Think you understand the Millennials in your agency? You might be surprised. Think you know what motivates your employees? You might be surprised. Think you know what your best employees want and need from you? You know the answer – they just might surprise you. Here’s the good news – we can give you a [...]
How much of your day do you spend working ON your business as opposed to working IN your business? If you’re like most agency owners, you are too busy fighting fires day to day to even think about anything else, let alone focus on the visionary work needed to move your business forward. It’s important [...]
Want to leave a lasting legacy in your community, engage your employees, thrill your vendors and be able to serve and help those who really need it? It’s possible, practical, profitable and probably the last place you would look for a business opportunity – pro bono work for the nonprofits in your community. As [...]
I know you have one in your head – but if I were to ask you to show me your new business development program (diagrams, action plans, actual tools to help with execution) – could you? I know, I know – you get most of your leads through referrals. While those are lovely to have [...]
If you were going to build an agency from the ground up today, what would it look like? For my guest Bram Warshafsky, it was an agency with a lot of technology and a workforce that was almost all contract labor. Bram and his team at 5Crowd don’t concern themselves too much with driving big [...]
As an agency owner, there’s one thing you learn quickly: It’s not necessarily how much money you make, it’s how much money you keep. And much of that has to do with having a tax strategy that works for you, your family and your agency. “The money that matters most is the money you [...]
Most agencies offer some level of web development – whether you do it in house or outsource it. Unfortunately, most agencies are still having to ask ‘what is a reasonable profit margin?’ when it comes to website development. Scope creep, unexpected technical snags and constant client changes make it tough to build a profitable web [...]
You know my drill – you’ve taken a huge risk in starting or buying an agency. I want to make sure you get the rewards that should accompany those risks. Most agencies have a few KPI (key performance indicators) or agency metrics they track. Unfortunately, most agencies track the wrong ones, like gross billings. I [...]
I love learning from my podcast guests every week and man did I learn a lot from Andy Crestodina from Orbit Media Studios. During my interview with him, he was sharing gems left and right about creating content that converts and other awesome quotes like: “If you do that and eat your vegetables, you're going [...]
You’ve heard me say it time and time again and my podcast guest John Fricks is singing the same tune about client business. “I think the CEO of an agency today really has two primary functions. One is to head up new business development. And the other one is to foster relationships internally that allow [...]
