Thought leadership. Content creation. Owning a topic and being the authentic expert in that space. These elements are critical components of an agency’s business development plan today. As you have heard from me many times, it’s all about moving your prospects through the know-like-trust model so that when they are ready to buy, they already [...]
Agencies are brilliant at helping their clients differentiate themselves from the pack. And yet, this is the Achilles Heel for most agencies. You look and sound just like everyone else on the block, in the pitch or online. It’s not easy to find the kernel of what makes you unique and the right fit for [...]
Think you understand the Millennials in your agency? You might be surprised. Think you know what motivates your employees? You might be surprised. Think you know what your best employees want and need from you? You know the answer – they just might surprise you. Here’s the good news – we can give you a [...]
The only constant in life is change, and man, does that apply to our world and agency life. The truth is – it’s not going to suddenly get easier, slower or less jarring. If anything, it’s just going to get a little quicker. So buckle up. I have been in a unique position, because of [...]
“We are used to thinking about change in an incremental fashion when in reality, change is happening at an exponential rate.” So says my podcast guest Greg Verdino and he should know. He’s been at the forefront of most of the changes in our industry and is one of the best at solving business challenges [...]
Podcasting has been around for a while but it is really becoming very mainstream. It’s a wonderfully effective way to connect with your audience on a personal level in a format that has gotten very easy to access and consume. There’s nothing wrong with blogging or creating video content but podcasts are so easy – [...]
“We’re a full service integrated marketing agency. We partner with our clients.” Sound familiar? Is this how you describe and position your agency? Hopefully not if you want to attract the best clients for your agency. Generalist agencies don’t fare as well as specialists. AMI research shows that CMOs want specialists. They want their [...]
Running or owning an agency is not easy. And it seems that these agency problems and challenges are getting tougher to face every year. Many agencies are watching their workloads grow while their fees and profits seem frozen in time. My podcast guest Michael Farmer has been tracking the evolution of agency work for the past [...]
Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event Content Marketing World so he’s been teaching and living content for a long time. Today’s agencies have to [...]
New business is on the upswing, you’re experiencing shorter sales cycles, and your business is growing by leaps and bounds. All of that is great. But you’re still facing a crisis. An agency employee crisis. There just aren’t enough qualified people to fill the spots needed to service all that business. Or maybe you have [...]
