Six actions you can take today to prospect and close business effectively in a chaotic economic climate without hurting your brand. This is not meant to be a cheesy, ‘glass-half-full’ platitude, but I think it’s an important question to ask genuinely: Is there a way in which this crisis could make your agency stronger? Recently [...]
I was recently a guest on B2B Growth’s podcast discussing how to use the CARES Act to your agency’s benefit. I hope you take a few minutes to look at the overview of this podcast and listen to the full episode soon. I look forward to hearing what you think! Sweetfish Media — Paycheck Protection [...]
I was recently a guest on B2B Growth’s podcast discussing how agencies can still prosper during COVID-19. I hope you take a few minutes to look at the overview of this podcast and listen to the full episode soon. I look forward to hearing what you think! Sweetfish Media — Surviving COVID-19 Working from home [...]
The COVID-19 crisis has literally turned our world upside down. This virus, like nothing before it, has managed to disrupt economies and ruin entire corporations while leaving tens of millions of people without jobs. However, companies were "constrained" to become more client-savvy and improve their communication on social platforms. From a social-media point of view, [...]
By Robin Boehler & Steve Boehler Founding Partners Mercer Island Group As Covid-19 begins peaking across the country, what do you and your agency do now? You’ve applied for your PPP loan, reassessed your business plan, and everyone is working from home. There’s been a lot of client handholding and adjustments to media plans and [...]
Agency owners constantly ask me why they are always busy but are not making more money. The answer?—we write off too much time and overservice our clients to the death of our agencies. How do we figure out how badly we are writing time off? What is your billability, and what is your utilization? Billability [...]
By: Steve Boehler & Matt Driscoll of Mercer Island Group “Every brand is now in the business of public service.” - Ed Cotton, Creative Strategist Many companies are adapting their products, services and communications to be helpful to their communities as we await sunnier days ahead. Some manufacturers have retooled to produce medical supplies, restaurants [...]
There are days (and we love them) when price isn’t a barrier and that prospect gladly signs on the dotted line and off we go. But, we’ve all had the experience of being in front of a prospect who is excited to work with our agency until the conversation circled around to dollars and cents. [...]
I think agency leaders and owners are incredibly generous people. I’m always astonished at how you take care of your people, often to your own detriment. You give to them in ways that mean you get a little less. It’s just who you are. So as I thought about this week’s message, I decided I [...]
Recently, I was listening to an interview with Craig Berube, coach of the St. Louis Blues hockey team. The interview covered how they've been able to stay very competitive and lead their division while enduring the absence of their most productive player, who underwent shoulder surgery in October. He said two things. “We have a [...]
