We’re a full service, integrated marketing agency. We partner with our clients. Sound like something you might say? I hate to tell you-you and most other agencies-many agencies struggle with how to truly differentiate themselves from other agencies.

And it isn’t easy. But it starts with recognizing that every client is not a good client for you and that there is a recipe for your perfect clients. Those are the prospects you should pursue with a vengeance. There are plenty of them out there to keep your agency growing and prospering.

Agency Post asked me to offer some options if an agency is truly ready to take the bold leap of differentiation. Check it out here. I expect some of you will have a strong opinion about this and I’d love to hear it.

Our Fall workshops are starting to fill up. If you want to invest in your AEs or yourself — check them out before they sell out.