While print advertising will likely never die and niche magazines continue to make a comeback, the reality is that most of today’s agencies lean heavily on some aspect of digital marketing. Whether you’re a digital native who now manages a digital agency or, like me, you’ve run a traditional agency for 25 years, your organization must learn from and adapt to digital skill sets.

When it comes to your agency, how do you determine the best digital route for your business?

In this piece I recently contributed to Forbes.com, I’ll give you a crash course on, what I consider to be, the best ways to integrate digital marketing into your business structure. As always, I’m eager to hear your feedback on the topic and how digital marketing has been of benefit to you.