Collaborative creativity has turned agency life upside down.
Account services personnel are just as likely to bring innovative concepts to the table as graphic designers. In this rearranged agency atmosphere, managers and CMOs have to learn how to bring forth everyone in-house to achieve creative genius.
In order for agencies to develop a culture where creativity is a scientific problem-solving technique, the key is to see creativity as a process rather than an innate talent. Creativity is a teachable group sport: All it takes is a coach willing to lead a team to creative victory through old-fashioned trial and error.
If you’re seeking the tools to become your agency’s all-star creative coach, Forbes.com recently asked me to put together a resource to help agencies learn some of the most important strategies to spur creativity in your team. Let me know what you think- I’d love to hear the creative tools you use to bring out the best in your agency.