Content marketing is all the rage but most of it is just packaging. Frankly -- agencies have been using content marketing for decades for their clients. It's not new. But what I think is new is the idea that agencies should use content to attract prospects for themselves. This type of content management strategy was [...]
A personal development network is a great way to grow as an agency owner and employee, and your agency will succeed because of it. Back in the early days of my agency career, I worked for a shop that would not allow employees from other agencies into our building. So if you were hosting an [...]
Not too long ago, anyone and everyone with a computer who knew how to build a website was opening up a digital agency. Traditional agencies fought against that with hiring a digital ninja or two and creating a silo within their agency. Sometimes they were treated as two separate entities but it was clear that [...]
Every agency is wrestling with content creation these days. But sadly, most content is still too sales-y and lacks a compelling story that’s meaningful and memorable. As we all know — creating great content isn’t just about regurgitating sales bullet points. There needs to be some heart in the mix. Even if your agency is stellar [...]
Over at The Agency Post, I talked about my concern that agencies don't seem to have their act together when it comes to their own internal content strategy. As I said in the post -- what I find both interesting and frustrating is that agencies know how to create and implement marketing and content strategies [...]
Every good agency is big on planning for their clients. They facilitate strategic plans, they build marketing plans and they guide clients through the process of developing a digital strategy that can be woven into their overall communications plan. But agencies stink at planning for themselves. Which is why I created a one page business [...]
Many agencies know how to create and implement marketing and content strategies for their clients, but when it comes to their own business they often miss the mark. Instead the thorough and well thought out plan they’d present to their clients, their efforts are often haphazard and sporadic. How guide your clients and have them [...]
At Agency Management Roundtable (AMR) we've been preaching this for years. Agencies need to get out of the "making stuff" business and get into the business problem solving business. Agencies need to behave like consultancies. We need to shift from doing to thinking. Our clients expect us to help them hit their goals and dodge [...]
Every agency owner knows that they need to devote more time and attention to their business but they're so busy helping clients with THEIR business, it's tough to carve out the time to take care of your own. Any time I chat with an agency owner, they admit they struggle with the same issue -- [...]
This article discusses client retention strategies, and explains what clients are truly looking for from their ad agency. In our AE training (both the bootcamp and the Account Service Advanced Training) we ask the participants to make a list of what they think their clients want from their advertising agency. It's a rare AE that [...]
