How to Establish Yourself as a Thought Leader, with Aaron Agius.

By |April 10th, 2017|

Episode 79:

Aaron Agius is one of the world’s leading digital marketers according to Forbes. He is CEO of Louder Online, one of the world’s leading digital agencies with a global reach.

Louder Online is an inbound marketing agency, working globally with clients such as Salesforce, IBM, Coca-Cola, Intel and scores of leading brands, showing them how to technically optimize their sites, perform influencer outreach and link acquisition and produce and distribute content that drives significant lead generation and ROI.

Aaron is a highly sought speaker at Search, Content Marketing and Growth Hacking and many other conferences around the globe including the U.S, U.K, Brazil, London and Australia. His passion to help businesses is driven from his own experience. Aaron was at the cutting edge of the emerging digital marketing field over 10 years ago. He uses that lived experience and now translates it into revenue for clients.

He is also a regular contributor to some of the world’s largest editorial publications, including Entrepreneur.com, Hubspot.com and many more, with thought leadership on marketing and business growth.

 

 

What you’ll learn about in this episode:

    • Why you absolutely must work on and invest in the business (no excuses!)
    • How Aaron established himself as a thought leader through guest blogging and what he would recommend doing today
    • Why you need high-quality proposal documents
    • Why you need to be cooperative rather than competitive with agencies that you share a client with
    • Why Aaron has created smaller sister agencies in other countries instead of using freelancers
    • Aaron’s genius strategy for leveraging LinkedIn
    • How to prove the ROI of your work to a client
    • Why it’s the CEO’s job to stay on top of what’s coming next
    • Resources that Aaron himself uses to stay current
    • How continually writing blogs, being on podcasts, hosting webinars, etc. helps you keep the clients you have

Why you have to write for readers, not search engines

 

The Golden Nugget:

“As the CEO, it’s your priority to stay on top of what’s coming next.” – @IAmAaronAgius Click To Tweet

 

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Ways to Contact Aaron Agius:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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