Prior to the economic downturn in ‘07-’08, I worked with a lot of agency owners who were very adamant that they would never outsource any of their services. Then the recession hit. Agencies were forced to trim their payroll and job-out projects to 1099s and other partners. Today, 99% of the agencies I work with have a hybrid business model that incorporates some type of outsourcing. When done well, this is actually a benefit to your clients so the question becomes how can you make this work in your agency? Brian Gerstner joins us in this episode of Build a Better Agency to explain how we can build and maintain strong partnerships that work well for all concerned.
Brian Gerstner has over twenty years of experience working with agency owners across the globe. He currently serves as the Creative Services Director for Huebner Marketing and the presenting sponsor of this podcast, White Label IQ. Brian offers a unique perspective on working with freelancers and outsourced service providers because he understands the nuances that influence these working relationships as both an agency creative director and the guy who heads up an outsourced resource.
Like most relationships, making it a rewarding experience for everyone takes work, commitment, and consistent communication. Listen to Brian’s tips and learn how to incorporate outsourced labor into your business model in a way that serves everyone well.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
- How agency owners can be a good partner to their outsourced partners and vice versa
- How to pick the right outsource partner for your agency’s needs
- What outsource partners should bring to the table to improve the workflow
- How to manage communication with your partners under a compressed timeline
- How White Lable IQ demonstrates technical expertise to people who aren’t technical
- How to know when it’s time to pull the plug on a partnership
- How to set clear expectations with your outsource partners
- Why outsourcing is a great way to try before you buy
- How to disclose your outsource partners to your clients
The Golden Nuggets:“The outsource model allows us to bring the best solution to clients instead of picking a solution based on internal capacity.” Brian Gerstner Click To Tweet “One of the Truths about being a great partner to our outsourced partners is that it is still a collaborative effort.” Brian Gerstner Click To Tweet “Agency partners have core competencies that are unique to them. If you can provide the execution strategy, you will drastically improve the working relationship.” Brian Gerstner Click To Tweet “When I look for an outsource partner, I look for someone who can solve problems with me.” Brian Gerstner Click To Tweet “We expect an outsource partner to jump in and get it, but we would never expect an employee to understand everything about our agency on the first day. Sometimes that sets our partnerships up for failure.” Brian Gerstner Click To Tweet
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