Episode 255:

There’s no doubt that covid is going to leave its mark. For most of us, it’s the most disruptive event of our lifetime. The question is – what are those lasting marks? In this solocast, I’m going to walk you the changes that I think are inevitable. Some of them are short term and others will be around for many years. The good news is – it’s not all bad news!

We’re going to look at changes that will impact your staffing, your pocketbook, the work you do, what clients are demanding, and how your work will be measured.

While we’re not completely out from under covid’s crunch, I am already seeing agencies pivoting into these changes and reaping significant rewards for being out in front of the evolution. I want to make sure you’re able to react quickly and fend off the risks and capitalize on the new opportunities.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/

Agency Owners | Your agency in the post-COVID world

What You Will Learn in This Episode:

  • What we can expect to see in the short and long-term as we sail out of the COVID storm
  • How agency owners should navigate the post-COVID landscape
  • What agency owners can do to address the changes that will impact their cash flow
  • How agency teams can and should change in the post covid world
  • Why the work week as we know it will never look the same
  • How the pandemic’s effect on mental health is going to impact your agency
  • How to deal with skittish clients during the recovery period
  • Why COVID is a huge kick in the butt to get out there and sell
“Every agency is going to change as a result of COVID, and there is no exception to that rule.” @DrewMcLellan Click To Tweet “One of the great short-term changes resulting from COVID is that there are a ton of really talented people on the street looking for jobs. There is a wide-open ocean of talent at your fingertips.” @DrewMcLellan Click To Tweet “In the long-term, many agency owners are going to move to a hybrid model. They are going to mix working at the office with working from home, but they are going to do it together.” @DrewMcLellan Click To Tweet “I don’t want you to let your cash reserves get so skinny that if a client holds out on you, your back is against the wall and you can’t make payroll.” @DrewMcLellan Click To Tweet “As agency owners, your job has been to protect your ship at all costs, navigate the storm, and return to calm waters. The reality is that many of you have done a brilliant job at the helm.” @DrewMcLellan Click To Tweet

AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for agency owners and their leadership teams
  • Offering AE Bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with over 250+ agencies every year, Drew has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written several books, including Sell With Authority (2020) and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

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