Episode 260:

As agency owners and leaders, we have 90 days to put 2020 to bed and get ready for 2021. To help you prepare, I’ve created a To Do list for every agency owner to work through in the 4th quarter. Use this checklist to dodge the landmines and give your agency a leg up for the new year.

In this episode of Build A Better Agency, I’ll walk you through the To Do list I’ve built out based on what I call the four critical components of a profitable and growing agency. They are leadership, biz dev, getting it done and managing the money.

With some focus in each of these four areas, you can go into the new year with confidence that your agency is ready. The To Dos won’t cost you a dime, but they will cost you some time and attention. Don’t wait until December to start executing on this list. Start today!

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/

Agency Owners | Your To Dos for the 4th quarter

What You Will Learn in This Episode:

  • What agency owners should be doing between now and the end of the year
  • The four critical components of a profitable and growing agency
  • What we can do to replenish ourselves and our teams after all that has happened since March
  • Why this crisis is a great opportunity to level-up our teams
  • How to get our finances in check so our agencies are profitable going into 2021
  • What we can do to improve our project and client management processes
  • How to incorporate our new biz dev tactics as permanent pieces of our biz dev strategy
“A lot of agency owners have been running so hard and with such urgency that we have not done a great job of taking care of ourselves. Find a way to replenish and refill your bucket.” @DrewMcLellan Click To Tweet “You can’t go into 2021 limping. You have to go in strong, and that means you are running a profitable, financially sound business. Every one of you has to do that, regardless of what decisions have to be made to get there.” @DrewMcLellan Click To Tweet “Differentiating your agency is all about who you can serve better than anybody else, what you know that other agencies don’t, and how you do the work that you do. That’s what makes you unique.” @DrewMcLellan Click To Tweet “For many of your employees in their early thirties or younger, this is the first crisis they’ve had to navigate on their own. As agency owners, we need to understand that and make sure they’re taken care of.” @DrewMcLellan Click To Tweet “The number one indicator as to whether or not you are back in the office is YOU. It is your attitude about COVID, your attitude about the safety of small groups, and your decision alone.” @DrewMcLellan Click To Tweet

AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for agency owners and their leadership teams
  • Offering AE Bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with over 250+ agencies every year, Drew has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written several books, including Sell With Authority (2020) and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

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