Episode 262:

Creating content is both a huge opportunity and a big challenge for agencies. How do you elevate your efforts so that the content is actually meaningful to the audience and attracts prospects? How do you properly price your content efforts so you get paid fairly? If you’re looking for good writers – what are the clues that they’ll be able to do the work? All of these questions affect your bottom line. Luckily, there are principles you can follow to ensure your content creation is on-point, whether you are outsourcing writers or doing everything in-house.

My guest for this week’s episode is Steve Pockross, Owner and CEO of Verblio. Steve brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As CEO, he applies leading marketplace and SaaS principles to create an industry-leading content creation platform with 3,000 writers supporting thousands of clients with their digital marketing.

In this episode of Build a Better Agency, Steve joins us to talk about trends in content creation. He explains what agency owners can do to work better with outside writers and breaks down the traits you should look for in prospective writers if you want to build out a content creation team of your own. Whatever route you choose to take, Steve’s experience will provide you with insights to take full advantage of the content revolution.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

Agency Owners | Simplifying content creation

What You Will Learn in This Episode:

  • Current trends in content creation
  • How we can work better with outside writers
  • What agency owners should look for in writers as they build out their own writing staff
  • How to achieve quality at scale
  • How the agency landscape has changed since COVID hit
  • How content is being refreshed and repurposed to create an immediate impact for clients
  • How we will consume content differently in twelve months
“When it comes to content creation, the iron triangle is out there in full effect. There is quality, scale, and price, and most agency owners think you can only have two. But I don’t believe that at all.” @spockross Click To Tweet “Unless you have a motivated writer who is excited to write your content, you’re not going to get good content.” @spockross Click To Tweet “No matter what we do, creating content is a co-creation process that requires inputs on both sides. It requires a lot of work for the client, even as they are paying the writers or the platform. We want to make that as pain-free as possible.”… Click To Tweet “You want enough breadth and availability so that you have the right number of skills and voices to deliver your service consistently.” @spockross Click To Tweet “Great writers can learn how to write about every industry, but every industry specialist can’t become a great writer.” @spockross Click To Tweet

Ways to contact Steve Pockross: