Episode 230:

Many agency owners are familiar with the book Traction by Gino Wickman and his Entrepreneurial Operating System. It’s a fantastic methodology for improving your agency’s ability to scale effectively, growing a leadership team and building a more sustainable, profitable agency. If you implement Traction properly. Otherwise, it can be a huge waste of time and money.

Traction” is not just a book — it is a new way of running your business so that you can delight your clients but also make your own agency a priority. No more “cobbler’s children have no shoes” excuses about why your website is never updated, your internal priorities are ignored or your agency is stuck in terms of growth and profitability.

I have served many agencies as their Traction implementer and through that experience have figured out some of the biggest pitfalls, mistakes and challenges that agencies run into when they launch Traction inside their shop. In this solocast, I will walk you through the benefits of Traction and how to get the most from the effort.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

Agency Owners | Using Traction to scale and strengthen your agency with Drew McLellan

What You Will Learn in This Episode:

  • How agency owners can benefit from Traction and EOS
  • How to build your agency’s traction team
  • How to implement Traction in your agency
  • What decisions/practices impact the effectiveness of Traction in our agencies
  • How to navigate the challenging segments of the Traction process
“Traction forces agency owners to prioritize internal challenges and stop making excuses for not getting them done.” @DrewMcLellan Click To Tweet “It is astonishing how much a team can get done in the calendar year if they honor the Traction process.” @DrewMcLellan Click To Tweet “If you aren’t hitting your minimum goal for profitability, it means there are broken pieces within your agency that require your time and attention. A system, process, or tool like EOS will help you identify the problem and fix it.” @DrewMcLellan Click To Tweet “Traction is a way of running your business where internal priorities are treated like real priorities.” @DrewMcLellan Click To Tweet “The first year of Traction is extremely challenging because it uncovers things that you’ve swept under the rug and avoided talking about for a long time.” @DrewMcLellan Click To Tweet

AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for agency owners and their leadership teams
  • Offering AE Bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with over 250+ agencies every year, Drew has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written several books, including Sell With Authority (2020) and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

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