Episode 233:

Today’s episode is a twofer – and both topics are going to benefit your shop. The first is the idea of collaborating with your prospects to create content that is valuable for both of you. From there you can leverage that shared experience to create new opportunities for your agency. The second is how you can write that book you’ve been thinking about, despite how overloaded your calendar and life can be.

My guest is James Carbary, the owner of Sweet Fish Media, a podcast-first media company. James was with us once before back in Episode #156 where we talked about James’ approach to networking. And in the latest episode of Build a Better Agency, we dive even further into his creative collaboration methodology as we discuss the writing process and major talking points of his new book, Content-Based Networking: How to Instantly Connect with Anyone You Want to Know.

James asserts that when you partner with your prospects to produce content that will serve their organization’s business goals, you can connect and create the foundation of a relationship. That relationship will serve your agency in a variety of ways, ranging from referrals to a new client. On top of that, the content is also useful to your audience, so it’s establishing your position of authority, as Stephen Woessner and I detail in our new book Sell With Authority.

As if that wasn’t already a value-packed episode, I also asked James how he, as a busy agency owner, found the time to write the book. He reveals all of his shortcuts and secrets and you’re going to want to hear them all!

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

Agency Owners | How to grow your agency using content collaboration with James Carbary

What You Will Learn in This Episode:

  • If you decide to go with a different keyword, make sure to have the keyword listed in at least one bullet point.
  • The concept of James’ new book, Content-Based Networking: How to Instantly Connect with Anyone You Want to Know
  • How content collaboration serves your agency’s biz dev efforts
  • James’ framework for content-based networking and how to apply it
  • How to write and publish your own book
  • How to use your book as a biz dev tool

The Golden Nuggets:

“By adding value in a way that is tangible and has nothing to do with your product or service, that maps to genuine relationships, which ultimately leads to new business opportunities.” @jamescarbary Click To Tweet “Content-based networking is a way for agency owners to reverse engineer the relationships they need to achieve their goals and dreams.” @jamescarbary Click To Tweet “As agency owners, the lifetime value of a customer is significant. So, they are worth a significant amount of work on the front end.” @jamescarbary Click To Tweet “Doing multiple collaborations with a prospect is a huge catapult into relational equity.” @jamescarbary Click To Tweet “You will never be able to predict the byproducts of writing a book.” @jamescarbary Click To Tweet

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