How To Create Content That Matters, with Ann Handley.

By |March 14th, 2016|

Episode 23:

Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Her book, “Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content,” is a Wall Street Journal bestseller.

She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and co-author of the best-selling book on content marketing, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business.” She currently has 290,000 followers on Twitter and writes about content, marketing, and life at AnnHandley.com.

A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.

 

What you’ll learn about in this episode:

  • How agencies can educate their clients
  • The MarketingProfs B2B Forum
  • Strategies for working on better content instead of lots of content
  • Why you need to focus on writing during the hiring process and throughout your agency’s work
  • Resources for editing whether you have the budget for a human editor or not
  • Why you need to find writers with an audience-centric point of view (and the pros and cons of hiring journalists)
  • Tips for creating spaces for creating your best writing

 

The Golden Nugget:

“Focus on the needs of the customers of the clients.” - @marketingprofs Click To Tweet

Click to tweet: Ann Handley shares the inside knowledge needed to run an agency on Build a Better Agency!

 

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Ways to Contact Ann Handley:

 

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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