How to Use Out of Home Media for B2B and B2C, with Betsy McLarney

By |December 4th, 2017|

Episode 113:

With 19 years of Outdoor Advertising experience, Betsy McLarney has planned, managed, and executed many fully integrated Out of Home (OOH) advertising campaigns throughout North America and worldwide.

Today she leads a team of experienced, dedicated strategists who help clients maximize the potential of Outdoor advertising (OOH), by complementing a robust integrated media plan. EMC Outdoor works seamlessly with their agency clients or direct with a brand’s media department to deliver pitch-perfect programs and outstanding results each and every time. Complete client satisfaction is their ultimate goal.



What you’ll learn about in this episode:

  • Out of Home (OOH) media: what is it?
  • How digital outdoor advertising really makes the experience come alive for consumers
  • Using OOH to hit consumers with messages at multiple touch points throughout their day
  • It’s not just for B2C: how B2B can utilize OOH to enhance their campaigns
  • Using street teams effectively to get your message out to live people
  • Why OOH isn’t just for national brands and can be used effectively for even local campaigns
  • Matching the budget to where the OOH campaign can be the most effective
  • Can OOH still be the main means of advertising?
  • How OOH makes digital advertising more effective
  • Creating buzz by finding creative ways to place ads outdoors
  • Why outdoors isn’t the place to tell a big story

The Golden Nugget:

“40% of people are more likely to click on an ad they’ve seen on an outdoor advertisement.” – Betsy McLarney Click To Tweet


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Ways to contact Betsy McLarney:


  • Outdoor Advertising Association of America:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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