Episode 203:

One of the most expensive mistakes many agency owners make is leaving too much money in the business. It’s too easy to forget that the retained earnings in the agency’s checking account is actually your money. You’ve earned it. You’ve paid taxes on it. It should be in YOUR bank account.

But, when you leave it inside the agency you often spent it on bad financial decisions, like staying overstaffed rather than making the tough call to downsize if business shifts.
You need to build your wealth outside of your agency. I dove into that topic in detail in episode 115 if you want to go back and review it.

For many agency owners – when they think about building that wealth outside their agency, they think about real estate I’m a big fan of this strategy and it’s been my go-to for years. But it’s easy to make big mistakes if you aren’t well educated (I wasn’t) or don’t have a good advisor. In the early days, I made some costly mistakes that I’d like to help you avoid.

That’s why I wanted to talk with a true expert in real estate investing so we could all learn from one of the masters.

My guest, Chris Prefontaine, has been creating wealth through real estate and teaching others how to do the same for years. This conversation is going way beyond flipping houses. There are so many ways to make a profit in real estate, and the barriers of entry are much lower than you might think.

Chris has always been a big advocate of constant education which is why he’s written Real Estate on Your Terms: Create Continuous Cash Flow Now, Without Using Your Cash or Credit. He’s also the founder of SmartRealEstateCoach.com and the Smart Real Estate Coach Podcast.

He’s been in real estate for over 25 years. His experience includes the construction of over 100 single-family and duplex homes (mostly 1990’s and selectively to date) as well as ownership of a Realty Executives franchise (Massachusetts 1994-2000) as a broker, where he maintained high per-agent standards and eventually sold to Coldwell Banker in 2000.

Chris runs his own buying and selling businesses with his family team, which buys 2-5 properties monthly, so they’re in the trenches every single week. They’ve done over $80 million in real estate transactions and help clients do the same thing around the country.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/

What You Will Learn in this Episode:

  • Why you need to start building wealth outside your agency today
  • How real estate can become a source of income beyond your agency
  • How to use tax liens as an instrument to earn income via real estate
  • The wide variety of ways you can earn through real estate
  • Why you don’t need a massive cash reserve to get started in real estate
  • How to minimize the outlay and risk in real estate
  • When to consider remote real estate transactions, and when to work on transactions closer to home
  • How to ride out market fluctuations to make the most of your real estate investments
“If someone does not pay their property taxes, an investor can buy the face value of the tax certificate and recoup that investment plus a guaranteed statutory interest. It’s pretty amazing.” – @chrispre Click To Tweet “On managing risk, I think of it this way: A stock can go to zero, right? My property can't go to zero even if the market crashes. And so I'm much more comfortable with that.” – @chrispre Click To Tweet “Real estate investing is not easy. It’s simple once you understand the vehicle you are using to invest in property. But it’s not easy.” – @chrispre Click To Tweet “In real estate or any endeavor, there is an enormous gap between going to a seminar and actually executing a deal.” – @chrispre Click To Tweet “If it’s a financial decision that’s going to keep you up at night, don’t do it.” – @chrispre Click To Tweet

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