Sales is not a dirty word in the agency business, with Chuck Meyst.

By |January 4th, 2016|

Episode 13:

Chuck Meyst has been in sales all his life, from his childhood bike route to CEO and founder of AgencyFinder.com, a matchmaking service for agencies.

 

 

What you’ll learn about in this episode:

  • Why Chuck started AgencyFinder and how it works
  • Why agency descriptions of themselves should be results-focused
  • What both clients and agencies need to do well to find the right partner
  • The big mistakes agencies make with their websites
  • Sales: why do agencies not like this word?
  • The traits Chuck sees in terrible employees
  • Why processes are so important, especially when it comes to sales
  • The characteristics in agencies that clients love to see
  • How agencies win business through pure chemistry
  • What AgencyFinder does to assess agencies and how to receive that perfect score of 100
  • How AgencyFinder helps agencies team up with clients that are great matches
  • Things agencies can do today to improve upon the topics discussed in this episode

 

The Golden Nugget:

“Many clients need an agency that's proactive and has ideas.” – @AgencyFinder Click To Tweet

Click to tweet: Chuck Meyst shares the inside knowledge needed to run an agency on Build a Better Agency!

 

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Ways to Contact Chuck:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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