Episode 223:

Biz dev, mentorship, and relationship management are critical responsibilities of every agency owner. But the hours in a workday are limited, and if we fail to delegate with confidence, the work that is uniquely ours will not get done. It’s just too easy to get sucked into client work or internal issues that we shouldn’t be focused on. Every agency owner needs a #1 who walks, talks, and leads like an owner because they enable us to actually do our job.

In this episode, AMI’s own Craig Barnes chats with Drew about his observations as to what it takes to recognize, find and keep a great lieutenant from his lens as the facilitator of AMI’s Key Executive networks. Craig also walks us through how to groom an existing employee who you believe has the potential to fill that role.

Throughout his experience running his own agency for 25+ years and his role at AMI, Craig has gleaned some invaluable insights about leadership team level team members in the agency world. If you are interested in learning how to identify that critical player for your team and prepare them for success, this episode is for you.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/

What You Will Learn in this Episode:

  • The common traits of agency key executives
  • All of the different functions that key executives can serve
  • How to identify key executives on your team and groom them for success
  • How you can grow as an agency owner so that your key executive can flourish
  • Why this is the ideal time to find and nurture a new leader

The Golden Nugget:

“Key executives have a passion for the business—not just for advertising, marketing or PR—but for how YOUR agency functions.” @CraigSBarnes Click To Tweet “With almost fifty percent of our time spent on business development, we need someone who will keep the wheel turning on a daily basis” @CraigSBarnes Click To Tweet “Because key executives are in the trenches more often than the owner, they can identify initiatives that will help the agency hit its goals.” @CraigSBarnes Click To Tweet “Agencies with key executives in place tend to have more wind in their sails than agencies that rely solely on the agency owner.” @DrewMcLellan Click To Tweet “It will only benefit you as an owner to have someone by your side who can help you carry out the mission.” @CraigSBarnes Click To Tweet

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