Episode 191:

Whether we articulate them or not – we all have dreams. One of mine for me (and for all of you!) is to visit every Disney theme park in the world. Not that I want to mandate your dreams but who doesn’t love Disney?

The truth is, a serious business case can be made for agency owners to help their team members achieve their dreams. I know this from first-hand experience. More than a decade ago, I read the book Dream Manager by Matthew Kelly and began to implement it in my own agency. I believe it’s one of the reasons I have the employee tenure (17+ years on average) that I do. So when I met Dan Ralphs and learned about his company/mission, I knew I had to get him on the podcast.

Dan is the founder of Dream Leadership Consulting and is one of the world’s foremost experts in unlocking the power of dreaming inside a workplace. We often think that someone’s personal goals and dreams should be separate from their work life but that’s so short-sighted when you think about it. Your goal is to create an environment where your rock stars can flourish, be happy, and stick around for a long time. Why not help them achieve their dreams?

Before founding Dream Coach, Dan was the facilitator of the Dreaming Program at Infusionsoft, where he helped its employees identify, articulate, and accomplish their dreams – all based on the work by Matthew Kelly’s book.
Dan has the amazing ability to help people discover their dreams and learn how to go after them. His realistic approach toward dreaming recognizes that dreaming is not a ‘magic pill’ but, rather, a new way of thinking about our ability to create.

He is also the creator of the Dream Leader Certification course, through which he has helped more than 100 leaders from across the world become Dream Leaders to those whom they lead.
Together, they have helped their people accomplish dreams like buying a first home, riding elephants in Thailand, and starting a foundation to help mothers facing infant loss. Due to the efforts of Dan and the Dream Leaders he has certified, thousands have been awakened to their dreams and their ability to achieve them.

What You Will Learn in this Episode:

  • The power of helping employees achieve their dreams
  • Why investing in employees leads them to invest in the agency
  • How to advocate for people’s dreams without simply writing a check
  • Why helping employees achieve dreams must be more than a means to an agency end
  • How to establish systems around dream fulfillment
  • How to help people understand the price tag attached to their dreams
  • Why agency owners experience greater fulfillment in their work when they encourage others to fulfill their dreams
“Employees dreaming of earning more may sound scary, but if they are adding all the more value to the agency, it is a win for both of you.” – @dreamtolead Click To Tweet “There are times when you’ve got to choose an employee’s needs over revenue.” – @dreamtolead Click To Tweet “When you change your role from boss to advocate, the relationship dynamic changes dramatically for the better.” – @dreamtolead Click To Tweet “The choice of whether or not your agency is successful is really in your employees’ hands.” – @dreamtolead Click To Tweet

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