Episode 210:

In the agency world, there are days where it seems like tomorrow will never come. It’s easy to get fixated on what is broken or what else needs to be done. There’s always one more tweak and THEN things will be good.

Actually, no matter where you’re at in the ebbs and flows of agency life, it’s all pretty good.

Even on your worst day, you have it better than most. The problem is, we often fail to realize that. We get tunnel vision digging ourselves out of holes and preparing for the next fallout when things are going well.

In this solocast of the Build a Better Agency podcast, I share the story of a conversation I recently had with a friend who just sold his agency. His perspective was so telling and for me, so inspiring.

My hope is that it will give you a fresh look at how to approach agency ownership, no matter what the day brings.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in this Episode:

  • Why some agency owners fail to enjoy the ride
  • How to show gratitude and the impact it will have on your agency
  • How to recognize the privileges of being an agency owner or leader
  • Why it matters that you slow down and appreciate your role
  • Different ways that you can improve as an agency leader
  • How to articulate what your clients and employees mean to you

The Golden Nuggets:

“Even on the worst day, there are so many things about owning an agency that we do not stop to appreciate.” - @DrewMcLellan Click To Tweet “Everything that we measure becomes everything that matters. But when was the last time you stopped to measure the intangibles?” - @DrewMcLellan Click To Tweet “When we show up as grateful people, it affects our own spirit just as much as it impacts anyone else. The biggest beneficiary of showing gratitude is you.” - @DrewMcLellan Click To Tweet “Once you realize that you’re not going to be at the top or the bottom forever, you can slow down and appreciate what it means to be an agency owner.” - @DrewMcLellan Click To Tweet

Drew McLellan is the CEO at Agency Management Institute. He has also owned and operated his own agency since 1995 and is still actively running the agency today. Drew’s unique vantage point as being both an agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today.

AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for owners and their leadership teams
  • Offering AE Bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year, Drew has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

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Ways to contact Drew McLellan: