Making the Shift to Specialization, with Douglas Burdett.

By |December 2nd, 2015|

Episode 8:

Douglas Burdett is a B2B marketing agency principle. He is a former artillery officer, and his agency, Artillery, helps agencies get found online, convert website traffic into leads, and nurture leads towards a sale. Douglas authors two marketing blogs, Forward Observer and Fire Support, and he hosts The Marketing Book Podcast.



What you’ll learn about in this episode:

  • The importance of niche for creating a market
  • How to run a niche blog that acts as lure for your other services
  • Why buying email addresses is a bad idea
  • Why absolute patience is key whenever you are creating content
  • The Marketing Book Podcast
  • How Douglas automates the promotion of his evergreen content
  • Why Douglas only conducts one podcast interview per week
  • Great productivity software Douglas and his team use
  • Tips and resources for getting your own podcast started


The Golden Nugget:

“Blogging takes longer than you think and then suddenly it pays off.” – @ArtilleryMarket Click To Tweet

Click to tweet: Douglas Burdett shares the inside knowledge needed to run an agency on Build a Better Agency!


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Ways to contact Douglas Burdett:

Douglas Burdett’s Blogs and Podcast:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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