Episode 202:

You’ve seen all the stats and you’ve personally experienced the explosive growth of video in the last 5+ years. It is not a channel we can or should ignore for ourselves or for our clients.

But unless you or your client have a skateboarding cat – producing a compelling video that will attract and connect with viewers is no small task. (If you do have a skateboarding cat – can I borrow him?)

In this episode, we’re going to deconstruct what it takes to create a compelling, engaging video that connects you with your ideal audience. My guest is an expert who has spent over a decade exploring and perfecting the art of the marketing video.

Beyond learning how to best our own hang-ups about being on camera, there are even broader questions. What are some best practices? What elements need to be in place to have an effective video? What does effective video even mean these days?

My guest Gideon Shalwick is a serial entrepreneur who has been creating businesses in the online video space since 2006. He’s been experimenting, studying trends and making plenty of money off video for over a decade.

Today, his focus is on his business Splasheo which is a video captioning service where humans manually transcribe your videos and then burn those captions right into your videos using a variety of engaging layouts. They’re perfect for social and if we’re connected on LinkedIn, you’ve seen my weekly video’s new look, thanks to Splasheo!

Gideon also occasionally offers private coaching and training to help people grow their businesses using video marketing.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/

What You Will Learn in this Episode:

  • Why video content is not primarily about transferring knowledge
  • How to connect with your video audience so they want to engage with you
  • How to structure your video content for maximum engagement
  • Tips on how to look natural on camera
  • Why audio is just as important as imagery in creating a video
  • How to use social proofs both as a novice and after you gain traction in video
  • Creating video out of your audio content
  • Why captions make such a big difference in video engagement
  • How to slice and dice your existing content into valuable video nuggets
“Creating a message that aligns with your values and meets a need for your target audience is like a dance.” – @GideonShalwick Click To Tweet “When you get your messaging right and you are authentic, you become a magnet. You become both attractive to the right audience and repulsive to the wrong audience for you.” – @GideonShalwick Click To Tweet “You don't have to worry about fancy little tricks. If you are clear on what drives you and are aligned with your audience, that’s how you build a connection. And when you express yourself authentically, that's how you build influence.” –… Click To Tweet “If you keep the basics of a congruent message and connecting authentically with your audience, you can carry that through to whatever big changes technology serves us in the future.” – @GideonShalwick Click To Tweet “As you start out in video, it’s hard to know where to focus. Look right into the lens, like you’re talking with a friend.” – @GideonShalwick Click To Tweet

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