Episode 39:

Jason Swenk calls himself the defender of truth, justice, and effective business practices. 16-years ago, he founded a digital agency and they worked with clients like AFLAC, AT&T, Coca-Cola, and LegalZoom. He sold that agency and is now working with agencies, teaching them to use cutting-edge business strategies to defend themselves against the competition. His website, www.jasonswenk.com, has a plethora of information dedicated to educating agency owners including Agency Insights, his weekly newsletter.



What you’ll learn about in this episode:

  • How Jason prepared his agency for sale
  • The importance of systems inside an agency
  • What to do when the systems you put in place make you nonessential for day-to-day operations
  • Lead generation: why is this the biggest pain point for agencies and what can be done about it
  • How agencies can deliver exceptional value to clients willing to pay a premium price and how to get those clients in the first place
  • How to recognize which clients to seek out and which to avoid
  • Jason’s Agency Playbook
  • Things agencies do to get in their own way
  • Agencies and niche: why you need to start very, very small
  • What can agencies do right now to take action on the ideas in this episode


The Golden Nugget:

“The difference between successful and struggling agency owners are their systems.” – @jswenk Click To Tweet


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