Episode 39:
Jason Swenk calls himself the defender of truth, justice, and effective business practices. 16-years ago, he founded a digital agency and they worked with clients like AFLAC, AT&T, Coca-Cola, and LegalZoom. He sold that agency and is now working with agencies, teaching them to use cutting-edge business strategies to defend themselves against the competition. His website, www.jasonswenk.com, has a plethora of information dedicated to educating agency owners including Agency Insights, his weekly newsletter.
What you’ll learn about in this episode:
- How Jason prepared his agency for sale
- The importance of systems inside an agency
- What to do when the systems you put in place make you nonessential for day-to-day operations
- Lead generation: why is this the biggest pain point for agencies and what can be done about it
- How agencies can deliver exceptional value to clients willing to pay a premium price and how to get those clients in the first place
- How to recognize which clients to seek out and which to avoid
- Jason’s Agency Playbook
- Things agencies do to get in their own way
- Agencies and niche: why you need to start very, very small
- What can agencies do right now to take action on the ideas in this episode
The Golden Nugget:
“The difference between successful and struggling agency owners are their systems.” – @jswenk Click To Tweet
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Ways to Contact Jason Swenk:
- Website: www.jasonswenk.com
- Playbook: jasonswenk.com/playbook
- Podcast: jasonswenk.com/category/podcasts
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