Scaling Your Agency, with Jason Swenk.

By |July 5th, 2016|

Episode 39:

Jason Swenk calls himself the defender of truth, justice, and effective business practices. 16-years ago, he founded a digital agency and they worked with clients like AFLAC, AT&T, Coca-Cola, and LegalZoom. He sold that agency and is now working with agencies, teaching them to use cutting-edge business strategies to defend themselves against the competition. His website,, has a plethora of information dedicated to educating agency owners including Agency Insights, his weekly newsletter.



What you’ll learn about in this episode:

  • How Jason prepared his agency for sale
  • The importance of systems inside an agency
  • What to do when the systems you put in place make you nonessential for day-to-day operations
  • Lead generation: why is this the biggest pain point for agencies and what can be done about it
  • How agencies can deliver exceptional value to clients willing to pay a premium price and how to get those clients in the first place
  • How to recognize which clients to seek out and which to avoid
  • Jason’s Agency Playbook
  • Things agencies do to get in their own way
  • Agencies and niche: why you need to start very, very small
  • What can agencies do right now to take action on the ideas in this episode


The Golden Nugget:

“The difference between successful and struggling agency owners are their systems.” – @jswenk Click To Tweet


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Ways to Contact Jason Swenk:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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