Understanding Programmatic Buying and Real-Time Bidding, with Jay Friedman.

By |December 9th, 2015|

Episode 9:

Jay Friedman is a nationally recognized and accomplished digital media expert, speaker, and author. You will often find him speaking at conferences, writing for lead publications, websites, and books. He recently authored the incredibly well written, information packed 7th edition of “Thirty Days to PAID Digital Media Expertise.” He is, without question, a well-versed expert on digital media and programmatic buying.

In 2006, Jay joined Goodway Group to launch the digital division. Now in 2015, Goodway has more than 200 clients across the country.

 

 

What you’ll learn about in this episode:

  • Programmatic buying: what is it?
  • Why programmatic buying is much more effective than traditional ad buying models
  • How to know whether to bring programmatic buying in-house or work with a partner and rules for both options
  • Jay’s action plan for jumping into programmatic
  • Why programmatic partners have to continually educate their agencies
  • The qualities that the agencies that do programmatic well all have in common
  • How agencies can succeed by adapting the Airbnb and the Uber model
  • What agencies need to do to be good partners to their programmatic partners

 

The Golden Nugget:

“Agencies need hyper-specialized experts to call.” – @jaymfriedman Click To Tweet

Click to tweet: Jay Friedman shares the inside knowledge needed to run an agency on Build a Better Agency!

 

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Websites Jay recommends:

Ways to contact Jay:

 

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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