Your Words Tell Your Agency’s Story, with Jody Sutter.

By |April 18th, 2016|

Episode 28:

Jody Sutter started her career in sales and ended up working in agencies leading the new business teams. Today she runs The Sutter Company, a business development consultancy. She spends a lot of time working with agencies to take a more proactive approach to growing their business with a special emphasis on how they communicate and tell their unique story.


What you’ll learn about in this episode:

  • Why strong writing is more important than ever in our digital age
  • The major mistakes that agencies make when presenting themselves in writing
  • How to avoid making the big mistakes agencies make when responding to RFPs
  • Why editing is so important for improving your team’s writing, how to get good at it, and what you should keep in mind if you are outsourcing the editing
  • How agencies can differentiate themselves through storytelling
  • The Pixar pitch
  • The “5 things that you can do to make your writing better right away” checklist
  • What you need to do to assess whether or not your writing needs improvement


The Golden Nugget:

“Writing is 10% writing, 80% editing, and 10% proofreading.” – @jodysutter Click To Tweet

Click to tweet: Jody Sutter shares the inside knowledge needed to run an agency on Build a Better Agency!


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We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

How should an agency owner spend their time?

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