Episode 28:

Jody Sutter started her career in sales and ended up working in agencies leading the new business teams. Today she runs The Sutter Company, a business development consultancy. She spends a lot of time working with agencies to take a more proactive approach to growing their business with a special emphasis on how they communicate and tell their unique story.


What you’ll learn about in this episode:

  • Why strong writing is more important than ever in our digital age
  • The major mistakes that agencies make when presenting themselves in writing
  • How to avoid making the big mistakes agencies make when responding to RFPs
  • Why editing is so important for improving your team’s writing, how to get good at it, and what you should keep in mind if you are outsourcing the editing
  • How agencies can differentiate themselves through storytelling
  • The Pixar pitch
  • The “5 things that you can do to make your writing better right away” checklist
  • What you need to do to assess whether or not your writing needs improvement


The Golden Nugget:

“Writing is 10% writing, 80% editing, and 10% proofreading.” – @jodysutter Click To Tweet

Click to tweet: Jody Sutter shares the inside knowledge needed to run an agency on Build a Better Agency!


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