How to Blend Content and SEO, with John Jantsch.

By |March 27th, 2017|

Episode 77:

John Jantsch is a marketing consultant, speaker, and author of “Duct Tape Marketing,” “Duct Tape Selling,” “The Commitment Engine,” and “The Referral Engine.” He is also the founder of the Duct Tape Marketing Consultant Network. His latest book, “SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs,” is changing the way the world thinks about SEO.



What you’ll learn about in this episode:

  • The big changes SEO has undergone recently
  • Why you need to re-engineer a client’s editorial approach when you’re assisting them with an existing website
  • Some of John’s favorite web/SEO tools
  • Why content and SEO can’t be thought of as two different things
  • Big mistakes people make with SEO
  • How to charge for SEO and demonstrate ROI
  • How John uses an editorial calendar to plan and write all of his content
  • Why you need content built for every stage of the customer journey
  • Why SEO is all about consistency
  • Why backlinks are still important in 2017 and how to do them right without getting penalized
  • Resources that John recommends to grow your digital know-how


The Golden Nugget:

“It’s easy to drive traffic to a website. Driving the right traffic, that’s where SEO comes in.” – @ducttape Click To Tweet


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Ways to Contact John Jantsch:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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