Episode 95:

Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today.

AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for owners and their leadership teams
  • Offering AE bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”



What you’ll learn about in this episode:

  • Reasons to build a leadership team
  • Why you should never start a leadership team out of frustration or overwhelm
  • Why your leadership team is a great place to mentor employees ready for the next level
  • How building a leadership team fits into your succession plan
  • What kinds of employees should be on your leadership team (and why you shouldn’t just look at employees with certain titles)
  • The huge decisions that you as the agency owner have to make before having your first leadership team meeting
  • What leadership team meetings should accomplish
  • Why every leadership team member needs to leave the meeting with a goal to accomplish before the next meeting
  • How to decide when to include your leadership team in the decision-making (and the three levels of decision-making you can use)
  • Why you need to have SMART goals for your leadership team


The Golden Nugget:

“Who in your agency brings a ‘we’ attitude? These employees should be on your leadership team.” – @DrewMcLellan Click To Tweet


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Ways to contact Drew McLellan:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!