Spend Time Doing Your Homework, with Mitch Joel.

By |April 25th, 2016|

Episode 29:

When Google wants to explain innovation and marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch Joel is President of Mirum – a global digital marketing agency operating in 20 countries with over 2500 employees (although he prefers the title, Media Hacker). He has been named one of the top 100 online marketers in the world and was awarded the highly prestigious Canada’s Top 40 Under 40.

 

What you’ll learn about in this episode:

  • Mirum’s unique structure
  • Generalists vs specialists: the philosophical and financial reasons agencies should specialize instead of generalizing
  • How to figure out if a client is a good fit for your agency
  • Mad Men vs Math Men: how to blend creative and data
  • Why it’s more important than ever to stay hungry and keep learning everything you can
  • Do your homework: how to balance learning time with time spent on client work
  • “Algorhythm”: Mitch’s upcoming book
  • Tools Mitch uses for consistent learning

 

The Golden Nugget:

“Think about every day as day one. There’s always more to do.” – @mitchjoel Click To Tweet

Click to tweet: Mitch Joel shares the inside knowledge needed to run an agency on Build a Better Agency!

 

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Ways to Contact Mitch Joel:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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