Podcasts

Episode 410:

Tracking metrics to boost biz dev and client satisfaction with Drew McLellan

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Lately, agency owners and leaders have been hitting their heads against a biz dev brick wall. With increased sales cycles, difficulty getting clients to start projects, tightened budgets, and more, it seems like we’re in a cycle of never-ending struggle.

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Episode 409:

The how-to guide for getting started in thought leadership and public speaking with Katy Boos

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One of the most powerful new business tools to establish credibility as an agency is right at our fingertips. Finding speaking opportunities at conferences, trade shows, and even as a podcast guest is a great first step to entering the world of thought leadership.

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Episode 406:

The peaks and pitfalls of AI innovation with Paul Roetzer

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AI has been at the top of everyone’s minds this year, particularly with the birth of ChatGPT in November 2022. We’re currently in a renaissance where AI innovation and creativity are fusing to push the limits of what we ever thought was previously possible.

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Episode 405:

The four pillars of healthy agency culture with Drew McLellan

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The idea of agency culture has been on my mind a lot lately, especially now that we’re all settling into new post-covid workplace structures. Without as much face time in an office, many of you are starting to wonder how to continue cultivating a healthy workplace environment for your employees over video calls and Slack […]

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Episode 402:

The ROI of making your existing clients happier with Susan Baier

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It’s that time of year again — we’re evaluating the 2023 Agency Edge Research study, where we polled people who hire agencies about what they expect from agencies and what gets them to open their wallets for us.

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Episode 401:

Weaving creative innovation into agency best practices with Carla Johnson

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Part of being an agency means that you solve problems for a living. Clients come to you with a problem, and it’s up to you and your team to figure out the solution and present it to them in a neat package. Simply put, creative innovation is woven into the DNA of an agency.

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