Podcasts

One of the challenges for all of us as agency owners and leaders is finding the balance of creating a relationship with our employees, but also being the leader and helping them recognize their blind spots, areas of growth and when they’ve messed up. This requires the courage to have candid conversations with your team […]

Client relationships is a frequent topic on this podcast. In this episode, we focus on what it takes to cultivate strong and mutually beneficial relationships with clients. Dr. Mario Vafeas is on the faculty at The University of the West of England in Bristol. His work in agency-client relationships is the result of research, study […]

Remember when it sounded crazy to remote employees scattered all over the country?  Or even crazier, in multiple countries? The truth is today, it’s becoming the norm rather than the exception. Many agencies are choosing a hybrid approach, with a central office and staff in a brick and mortar location, but also with remote full-time […]

We are hip-deep into 2018, and the new tax law is fully in effect. It’s past time to get a handle on the implications of the new law for your business because we only have a few months left to do any sort of planning before year end. Many agency owners are not exactly “numbers” […]

Building genuine relationships in our industry is one of the best parts of being in the business. The point is not to build transactional relationships that will end in a big “payoff” for you. When you focus on real relationships, you wind up bringing people into your life who you actually want to work with, […]

It’s a bit of a milestone episode here, episode 155. It seems like an odd number to celebrate, but it means this podcast has been going strong for three years now! (52 weeks = 156 episodes) So thanks for listening, whether you’ve been around since the beginning, or this is your first time here! As […]

Word of mouth is nothing new. For generations, it’s been talking with your neighbor over the fence, at the local watering hole, or telling your co-worker about the latest movie in the breakroom. As a business, word of mouth is sparked by those things that you do that separate you from the pack. These talk […]

As agencies struggle to attract and retain top talent, it’s natural that we’re having a lot of conversation about culture. We’re in a creative industry, and I find that most owners are pretty self-aware. We want to love the business we’ve built, and we want to do right by our employees. Everyone wants their agency […]

“Don’t put all your eggs in one basket.” That’s the standard advice of any investment advisor. But that investment can only happen once we’ve actually made the money. But maybe the concept of diversification is equally applicable to the first stage – making the income in the first place. Having multiple sources of income builds […]

In any trade, mastering the work is just the first of many hurdles. But one of the most daunting for most agency owners is pricing. What is the work worth? Who is my competition, and what if they offer services for less? What is the true value of the work we’re doing and what’s the […]