Packing five pounds of work into a one pound day with Terry Ogburn

By |February 19th, 2018|

Episode 124:

I don’t know about you, but I never feel quite caught up. Thanks to my high tech Post It Note strategy (Every night I list the 3 things, and no more, I must get done the next day and put it on my laptop) I get the most critical things done but there’s always more to do.

What saves my bacon every day is that I have a superb team around me and they have systems and processes that allow them to work miracles and keep me on the straight and narrow. Like most agency owners, I have a short attention span and it’s easy for me to get distracted. Our systems pull me back to center.

Every business is made up of processes and systems, whether you have them documented or not. If your systems are informal or tribal, then odds are you and your team aren’t being as efficient or effective as you could be. You are literally trying to shove more work into a system that is simply too small.

That’s where my podcast guest, Terry Ogburn comes in. He works with entrepreneurs and their teams to create repeatable success through a system he developed through his own experience and the teachings of some of his favorite business books.

Terry Ogburn is the owner and Lead Business Coach of Ogburn’s Business Solutions. His proprietary coaching system and personal devotion to the development of others has contributed to the success of hundreds of small to large business ventures.

Terry began his business career in 1979 when he invested his last $118.42 to start an air conditioning service business. At that time, he had no car or truck, but he did have the knowledge and ability to build relationships. By 1983, he was a top 5 nominee for Small Businessman of the Year. In 1985, successful in his business and recognized as a leader in the business community, he began to mentor other small business owners.

 

 

What you’ll learn about in this episode:

  • How the absence of good, repeatable systems keeps a business from growing
  • Terry’s eight steps of business development that can be applied to every business
  • Why you need job descriptions for every process inside your agency (and why each description doesn’t need to equal a full time employee)
  • Removing your ego from your business
  • What numbers agency owners need to look at, even if you don’t like numbers
  • Protecting your bottom line by passing costs on to your customers
  • How to carve out the time to work on your business when you are busy working in the business
  • Creating a business development plan

The Golden Nuggets:

“Document your processes so the work is consistent and repeatable.” - Terry Ogburn Click To Tweet “Most businesses don't understand the importance of the customer. Be sure your team remembers that the customer is the one who pays the bills.” - Terry Ogburn Click To Tweet “How much your business makes is not important. It's how much you keep that matters.” - Terry Ogburn Click To Tweet “Line up your day so the exact number of hours that you plan to work matches the exact priorities that you need to get done.” - Terry Ogburn Click To Tweet

 

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Ways to contact Terry Ogburn:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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