Podcasts

Episode 42:

Positioning Your Agency Through Niche Blogs, with Michael Gass.

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Michael Gass is the founder of Fuel Lines Business Development, LLC, a firm that provides business development training and consulting services to advertising, digital, media and PR agencies. Since 2007, Michael has pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. Michael has originated a system that makes […]

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Episode 41:

Aligning Fees, Resources, and Workloads, with Michael Farmer.

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Michael Farmer grew up in the Midwest and was the first child in his family to go to college. He went to Princeton on an NROTC scholarship and worked at various jobs to pay the difference. After that, he spent 5 years as a naval officer, 3 years at sea, and 2 years teaching NROTC […]

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Episode 40:

Mistakes Agency Owners Make That Cost Money, with Drew McLellan.

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Drew McLellan is the Top Dog at Agency Management Institute. He has also owned and operated his own agency over the last 20-years. And all through the year, he straddles the fence of working in his agency and working with 250+ small- to mid-size agencies in a variety of ways. AMI works with agency owners […]

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Episode 39:

Scaling your agency with Jason Swenk

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Jason Swenk shares how to scale and sell. If you got a call with an offer, would you be ready? It happened to Jason Swenk. But, he had a plan and shares the details in this episode of Build a Better Agency. Jason Swenk calls himself the defender of truth, justice, and effective business practices. […]

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Episode 38:

Content Marketing for Your Agency and Your Clients, with Joe Pulizzi.

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Joe Pulizzi is the founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book “Content Inc.” was just […]

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Episode 37:

Your Agency from a CPA’s POV, with Donya Powell.

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Donya Powell has been a CPA and consultant for 23 years in the advertising/marcomm industry. She learned the industry working as a contract CFO for an agency early in her career and continues to serve as a remote CFO for agencies today. She has worked through several merger and acquisition deals with agency clients as […]

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Episode 36:

Using PR for Business Development, with Don Beehler.

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Don Beehler has worked with news media from local to international levels and has won numerous professional awards throughout his career. He also has co-authored or ghostwritten three books for clients and has a blog called The Art of Telling Your Story.   What you’ll learn about in this episode: The dramatic changes PR has […]

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Episode 35:

How to Deal With the Employee Shortage, with Drew McLellan.

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Drew McLellan is the Top Dog at Agency Management Institute. He has also owned and operated his own agency over the last 20-years. And all through the year, he straddles the fence of working in his agency and working with 250+ small- to mid-size agencies in a variety of ways. AMI works with agency owners […]

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Episode 34:

Agencies Should Solve Thorny Problems, with Gareth Kay.

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Gareth Kay is a strategist by trade. He’s co-founder of Chapter, a creative business partner dedicated to solving the wicked problems facing pioneering businesses. Prior to setting up Chapter, Gareth was Chief Strategy Officer and Partner at Goodby, Silverstein and Partners and the Head of Planning at Modernista! In his decade in the US, Gareth […]

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Episode 33:

How to Become a Trend Curator, with Rohit Bhargava.

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Rohit Bhargava is a non-obvious trend curator and an expert in helping brands and leaders be more influential. He is the Wall Street Journal bestselling author of five books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of […]

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