Podcasts

As agency owners, we’re always looking for ways to get great customers that increase our profitability while decreasing the length of the typical sales cycle. That’s the dream, right?

Diversity in the workplace is the cornerstone of running a modern and successful agency. Without it, you’re not only selling your agency short, but you’re also passing up on an immense pool of talent and ideas that you won’t find by staying in a comfort zone.

With agency ownership comes big ideas, a lot of creative energy, and infinite passion for your work. Chances are you have a million ideas floating around your head with nowhere to put them. Why not compile them into a book?

Business development will always be necessary for keeping your agency alive. Many agencies are great at marketing for clients but historically fall flat when it’s time to market themselves to prospects.

Time tracking is one of the most overlooked resources in an agency’s day-to-day operations. Without it, you’re missing out on valuable data about where you need more training, more staff, or even if you’re charging enough for your services. That’s why I’m talking today about incentivizing daily time tracking with your employees.

Jeff Salzenstein says we can feel balanced and less like we’re about to snap. Learn good habits for agency leaders with Jeff Salzenstein. Weary is a great word to describe a lot of agency leaders right now. It comes up again and again that we’re just tired, overworked, and running on fumes. It’s not our fault, but there are things we can do to get back to feeling a little more balanced and less like we’re about to snap.

If you’ve ever been in a situation where you’re thinking, “I’m doing too much,” or “I don’t have time to be creative anymore,” get comfortable because this episode is for you. Today, we’re talking about optimizing your agency workflow through outsourcing and hiring so that you can get your hands out of everything and get back to doing more of the work you love.

Marketing agency culture is constantly changing, but adapting the best we can is important. And one of the most important ways we need to be adaptable is by identifying where we can bring more diversity and new perspectives into our company culture.

Creating content and having a content marketing strategy have become the bread and butter of marketing agencies, and we have the research to prove it. In fact, many agencies are now saying that 75% of their revenue is coming from content.

For 2021 and 2022, we’ve been in a job seeker’s market where potential employees have more power to make demands. But now, this period is cooling off as we head into a recession. This means you should be able to find good talent for less money and with fewer demands.