Episode 3:

Peter Levitan builds successful brands, digital technologies, publishing and advertising environments, and highly effective marketing programs for Fortune 500 companies. He has 30 years of experience running Saatchi & Saatchi Advertising Worldwide, his own Portland Agency, and as the CEO of two Internet start-ups.


What you’ll learn about in this episode:

  • The major mistakes agencies make in regards to bringing on new business
  • How to create distinction using your website and the reason most agency websites aren’t attractive to clients
  • The ways agencies are doing sales wrong and what can be done about it
  • Specialization vs. generalization: how to specialize and still have fun
  • The kind of research Peter’s agency does that helps them look better than their competition
  • Why you should stop using the term “full-service” if you want to position your agency against your competition
  • They ways many agencies and agency owners are failing when it comes to their content


The Golden Nugget:

“Using the term ‘full-service’ doesn't allow you to be competitive.” – @PeterLevitan Click To Tweet

Click to tweet: Peter Levitan shares the inside knowledge needed to run an agency on Build a Better Agency!


Subscribe to Build A Better Agency!

Itunes Logo          Stitcher button

Recommended books and resources:

Websites (not his):

Books (not his):

Ways to Contact Peter:


We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!