Social Selling Strategies to Grow Your Agency, with Phil Gerbyshak.

By |November 21st, 2016|

Episode 59:

Phil Gerbyshak is a speaker and a trainer, who delivers programs on the power of technology, social selling and connection. With a unique speaking style—part technology and sales expert, part entertainer—Phil keeps his audiences awake and engaged while providing micro-tactics to help you get more leads, earn referrals, and improve your business. When he’s not traveling, speaking, or making new connections, Phil writes. He’s published 5 books, including “10 Ways to Make It Great” and “#TwitterWorks,” more than 2,500 articles, and has been interviewed by the Wall Street Journal, USA Today, Financial Times, and more.

 

 

What you’ll learn about in this episode:

  • Social selling: getting people to convert for you
  • Making a connection with someone online (this isn’t a follow or a like)
  • Why keyword targeting isn’t necessarily the best path to success
  • Why Phil actively connects people he thinks should know about each other
  • How Phil uses LinkedIn as a powerful sales and research tool
  • Why you have to share content that isn’t your own
  • Why you should congratulate your competition — and why you need to be genuine about it
  • Phil’s strategy for creating content people need and starting conversations
  • Cultivating and leveraging testimonials
  • How to use your pinned post wisely
  • Things you can do right now to start putting into practice the ideas from this episode
  • Phil’s podcast “Conversations with Phil”

 

The Golden Nugget:

“Shooting a shotgun is not a good marketing plan and it’s a worse sales plan.” – @PhilGerb Click To Tweet

 

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Ways to Contact Phil Gerbyshak:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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