Episode 59:

Phil Gerbyshak is a speaker and a trainer, who delivers programs on the power of technology, social selling and connection. With a unique speaking style—part technology and sales expert, part entertainer—Phil keeps his audiences awake and engaged while providing micro-tactics to help you get more leads, earn referrals, and improve your business. When he’s not traveling, speaking, or making new connections, Phil writes. He’s published 5 books, including “10 Ways to Make It Great” and “#TwitterWorks,” more than 2,500 articles, and has been interviewed by the Wall Street Journal, USA Today, Financial Times, and more.

 

 

What you’ll learn about in this episode:

  • Social selling: getting people to convert for you
  • Making a connection with someone online (this isn’t a follow or a like)
  • Why keyword targeting isn’t necessarily the best path to success
  • Why Phil actively connects people he thinks should know about each other
  • How Phil uses LinkedIn as a powerful sales and research tool
  • Why you have to share content that isn’t your own
  • Why you should congratulate your competition — and why you need to be genuine about it
  • Phil’s strategy for creating content people need and starting conversations
  • Cultivating and leveraging testimonials
  • How to use your pinned post wisely
  • Things you can do right now to start putting into practice the ideas from this episode
  • Phil’s podcast “Conversations with Phil”

 

The Golden Nugget:

“Shooting a shotgun is not a good marketing plan and it’s a worse sales plan.” – @PhilGerb Click To Tweet

 

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