Episode 228:

Robert Glazer is the founder and CEO of Acceleration Partners, a global marketing agency that specializes in partner or affiliate marketing. Initially, I planned on spending our time debunking the myths around affiliate marketing space (which we still covered), but our conversation took an interesting turn and instead we focused on Acceleration Partners’ growth journey. Robert described the transformation of his agency from five employees to several hundred in multiple countries – all in less than a decade. As you might imagine, it was not without some difficult crossroads.

Robert is the author of the new Wall Street Journal and USA Today bestseller, Elevate on how to build capacity while setting and achieving agency goals while helping the individual team members do the same. On top of sharing an agency leader’s perspective of the story behind Acceleration Partners’ growth, Robert discusses the inspiration behind his written content and what it means to him.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/

What You Will Learn in this Episode:

  • Robert’s role as the founder and CEO of Acceleration Partners
  • Robert’s view of affiliate marketing in the agency world
  • How Robert took his agency of five FTEs and grew it multifold
  • How agency culture played a role in the immense growth of Acceleration Partners
  • How Robert holds his team accountable for maintaining Acceleration Partners’ culture

The Golden Nugget:

“It is not a competency unless you have five to ten people doing the same thing.” @robert_glazer Click To Tweet “If you don’t know what you want, how are you supposed to find the right people to help you get it?” @robert_glazer Click To Tweet “To me, “world-class” means it scales, and it’s high quality.” @robert_glazer Click To Tweet “As soon as we made the decision to shut down everything but partner marketing, our growth rate doubled in 6-9 months.” @robert_glazer Click To Tweet “When we are specialists, we can command a premium price, and we have a depth of expertise that garners the attention of the types of clients we want to serve.” @DrewMcLellan Click To Tweet

Subscribe to Build A Better Agency!

Itunes LogoStitcher button

Ways to Contact Robert Glazer: