Episode 227:

We get hired because our clients want to surround themselves with expertise and a depth of knowledge that they don’t have in-house. They know we have to stay current on the trends shaping our business and theirs if we want to remain relevant. But in a rapidly evolving marketplace, it’s challenging to stay ahead of the curve. Rohit Bhargava and his Non-obvious book series has been a go-to resource ever since the first book appears in 2013.

Back in Episode #33, Rohit walked us through his process of curating and tracking trends as a part of his Non-Obvious book series. In this week’s episode, he comes back on the show to tell us which trends from his new book, Non-Obvious Megatrends: How to See What Others Miss and Predict the Future, of particular importance to agencies and their clients.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/

What You Will Learn in this Episode:

  • The biggest trends agency owners and leaders face in 2020
  • Rohit’s journey through the agency realm
  • What makes Rohit’s new book, Non-Obvious Megatrends: How to See What Others Miss and Predict the Future a little different from the rest
  • Critical trends agency owners and leaders should be paying attention to in 2020

The Golden Nugget:

“When you decide to be an entrepreneur and go out on your own, everything becomes your decision.” @rohitbhargava Click To Tweet “Whatever type of agency we’re talking about, we have to find a way to make our clients worthy of attention.” @rohitbhargava Click To Tweet “If we can relay the passion for our personal interests, it will shine through in our work.” @rohitbhargava Click To Tweet “The lines that used to exist between very distinct industries no longer exist.” @rohitbhargava Click To Tweet “We need to think about what we’re being told by key metrics; we need to be smarter about what we’re tracking.” @rohitbhargava Click To Tweet

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