Increasing Client Loyalty, with Scott Monty.

By |October 19th, 2015|

Episode 1:

Scott is an international recognized leader in digital communications, digital transformation, social media, and marketing. He is the principal of Scott Monty Strategies where he counsels brands and agencies on strategy, executive communications, influencer management, customer experience, and digital innovations.

He has extensive experience in communications and marketing agencies, including a client base of IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, GE Software, and more.

He has also authored the widely acclaimed Week in Digital newsletter at and is the executive editor and co-host of the Sherlock Holmes website and podcast “I Hear of Sherlock Everywhere.


What you’ll learn about in this episode:

  • What Scott learned about agency/client relationships while working at Ford
  • The qualities in agencies that clients want to keep around
  • The things agencies tend to do that get on clients’ nerves
  • How Scott sells his consulting services by having a side career giving speeches
  • Why understanding humans on a deep level is an important strategy to work on
  • “The Week In Digital”: Scott’s weekly newsletter
  • Scott’s great strategy for getting to the core of ideas


The Golden Nugget:

“Lead by doing what’s best for the client.” – @ScottMonty Click To Tweet

Click to tweet: Scott Monty shares the inside knowledge needed to run an agency on Build a Better Agency!


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Ways to Contact Scott:


We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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