Clarity trumps persuasion, with Stephen Woessner.

By |November 4th, 2015|

Episode 4:

Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of two bestselling books, The Small Business Owner’s Handbook to Search Engine Optimization and Increase Online Sales Through Viral Social Networking. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine and more. His agency blends education in very transparent ways for clients.

 

What you’ll learn about in this episode:

  • How Stephen’s agency blends education into what they do for their clients
  • How you can charge a premium fee while building trust and proving expertise
  • What needs to be changed to fix the money draining mistakes that are sucking money out of your business
  • Predictive ROI’s scorecard
  • The modern agency ecosphere
  • Data vs. traditional creative: how do you blend them?
  • Why Predictive ROI had to completely rewrite their client contract agreement
  • How their money-back guarantee has helped them retain clients longer
  • Strategies to use to assert your intelligence to clients and earn them money
  • How to combat the fear of criticism

 

The Golden Nugget:

“Tackle a client’s biggest pain point to become their true partner.” – @StephenWoessner Click To Tweet

Click to tweet: Stephen Woessner shares the inside knowledge needed to run an agency on Build a Better Agency!

 

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Ways to contact Stephen:

Books:

 

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

About the Author:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

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