Episode 208:

I’m a big believer in love. Sure — romantic love or the love you have for your family is awesome but that’s not what I am talking about. I am talking about loving the people on your team and your clients. It’s amazing the level of connectivity you can create when you lead with love. It may seem odd, but I think love is especially important in the workplace. Agencies lead with love towards their employees and clients will likely keep those employees and clients and enjoy the fruits of those relationships for many years.

That’s why I knew I’d love Steve Farber’s new book Love is Just Damn Good Business. Steve has decades of experience as a leadership trainer and expert, he’s an internationally sought out speaker and best-selling author. (He was my guest on episode #46 and we mentioned love a few times there too!)

In episode #208 of Build a Better Agency, Steve and I talk about the impact of love on a business’ ROI, employee retention and employer satisfaction. This is one of my favorite conversations I’ve had, and if you only listen to one episode of the podcast, I hope it’s this one.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/

What You Will Learn in this Episode:

  • Why Steve’s message is so important in today’s world
  • The benefits of building a work environment based on love
  • Building love and relationships with clients
  • How to demonstrate love to employees
  • The powerful message of being fully present with people
  • What empathy really looks like in action
  • Showing love and kindness in the most difficult times
  • Serving your employees by being a “strong frame”

The Golden Nuggets:

“Do what you love in the service of people who love what you do.” - @stevefarber Click To Tweet “I'm looking for brilliance in an agency. I'm looking for creativity. I'm looking for them to solve my problems. I'm also looking for a relationship.” - @stevefarber Click To Tweet “Empathy is my ability to really understand how people feel deeply enough where it’s almost like we’re sharing feelings.” - @stevefarber Click To Tweet “Your presence simply means that you're with them. You know them, you know who they are as human beings. That's a way of showing somebody very clearly that you love them. “ - @stevefarber Click To Tweet “Love is really creating a place where people can feel safe because they know what the expectations are.” - @stevefarber Click To Tweet

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