Episode 220:

Maybe it’s my age, but there’s a lot more talk about the importance of strengthening my core, to improve balance and stability. The same is true for our agencies. Our reality is always a bit unstable and we often expend a lot of energy anticipating the next storm. But if your agency’s core is strong, you can rest a little easier, knowing you can weather whatever comes. Just like you have for years. We forget how much we’ve already accomplished and survived when we’re heads down all of the time.

Recently, there has been a bit of an undercurrent of worry and tension in some of my conversations with agency owners, so I want to tackle that. In ep. 210 we talked about how even on our worst days, life as an agency owner is pretty darn good. In ep. 215, I gave you some action steps to take to recession-proof your agency.

And in this episode, I walk you through some ways to strengthen your agency’s core so you can approach 2020 with confidence and courage. You and your agency are survivors. Let’s set you up to take full advantage of whatever rocks the boat – good news or bad. Because if there’s one given in agency life it’s that there will be a bit of both!

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in this Episode:

  • How to deal with your worries so you can approach 2020 with confidence and courage
  • How to strengthen your agency’s core
  • How to take full advantage of the gratitude you have for being an agency owner
  • The importance of mentorship and one-on-one time with your employees
  • How to love your clients in bigger, bolder ways
  • Why your agency should serve your life, not the other way around

The Golden Nuggets:

“Whenever we’re doing well, we’re thinking about what’s around the corner; what’s going to upset the apple cart?” @DrewMcLellan Click To Tweet “No one is better suited to be the architect of their life than you, the agency owner.” @DrewMcLellan Click To Tweet “Your agency should serve your life; your life should not serve your agency.” @DrewMcLellan Click To Tweet “I am a firm believer that if you love in a bigger, bolder way, you will get that back in return.” @DrewMcLellan Click To Tweet “There are key people inside of your organization who will grow personally and professionally if you give them a little bit more of your time.” @DrewMcLellan Click To Tweet

AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for owners and their leadership teams
  • Offering AE Bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year, Drew has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

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