Many agencies are struggling with what I have termed “stale employees.” These are seasoned pros who have probably been with your agency for a long time. They were incredibly talented and valuable back in the day, but their skills have not evolved as your agency and the marketplace have. Odds are, they’re someone who has stuck by you through thick and thin as your agency has gone through its ups and downs.
Which is why you’re ignoring the issue.
But the truth is — this employee is typically one of your more expensive salaries and they are contributing less and less. Not only is this team member costing you money but odds are, they’re going to cost you some of your most valuable employees too. American Express’s Open Forum asked me to dig into the issue and offer some solutions.
If you’ve dealt with a stale employee — I’d love to hear how you resolved it.