There have been a lot of articles, blog posts, tweets and speeches of late that are all lamenting that many agencies are closing their blogs because no one reads them. Most tiptoe around the "why" suggesting that people are getting more visual (so have a Pinterest board or have your agency get active on Instagram) [...]
Agency management can be a challenge as the economy teeters back and forth between recovery and residual crud. Things feel like they're getting better and according to all the agencies we're talking to -- they are. But it's not all blue skies yet. I'm not trying to go all Eyeore on you...but let's stay careful. We've [...]
One of the biggest challenges for agency leaders today is stay on top of the trends, shifts and ever-shifting landscape so they can help their clients stay plugged in. It's tough to find reliable sources that aren't either so well known they don't provide an edge or are so far out there that they're too [...]
Don't get carried away with your enthusiasm about the increase in business activity. We are recovering from the Great Recession. You've survived it and have earned the right to celebrate. A little. But now is not the time to take your eye off the prize. In this recovery period, agency management can be tricky, because we're [...]
According to the Q2 Pearlfinders Index, which is digital marketing research based on interviews with more than 4,000 marketing executives across all industries -- digital and social media services have become more sought-after disciplines, while consumer PR, though still popular, is becoming less of a consideration. However, agencies that only offer digital services are not getting the [...]
If you were being truthful about account executive training in your agency -- you just said, baptism by fire. We hired them and on their first day...took them to a client meeting and it was off to the races. The good ones thrive and survive and the ones who can't cut it, fade away. But [...]
Awhile ago, we received a call from an agency in upstate New York. "I was looking through a back issues of Money Magazine," he said, "and I saw your letter to the editor mentioning that one of the things you do is work as an advertising agency consultant. You might be the kind of person [...]
Earlier this week, we kicked off a conversation about why agencies find themselves relegated to vendor status. If you remember, we identified 3 causes. The economy -- workforce reductions, budget cuts and overall fear (out of your control) Agencies willingness to behave like a vendor just to get the project (within your control) Agencies hiring "nice" [...]
Earlier this week, we kicked off a conversation about why agencies find themselves relegated to vendor status. If you remember, we identified 3 causes. The economy -- workforce reductions, budget cuts and overall fear (out of your control) Agencies willingness to behave like a vendor just to get the project (within your control) Agencies hiring [...]
